Do you picture yourself at the center of parties, weddings, and corporate events, but as a business owner, not just a guest? Curious to know how to start a photo booth rental business that fits your budget and vision? Well, you’re about to find the clarity you’ve been searching for.
The good news is that the photo booth market is booming. By 2032, it’s expected to grow from $650 million to nearly $1.2 billion. And that’s a huge opportunity waiting for someone like you.
This guide will walk you through the basics, from budgeting to growing your services. You’ll also learn smart strategies, avoid common mistakes, and uncover tips to stand out. Ready to turn this idea into reality?
Let’s get started!
What Is a Photo Booth Rental Business?
A photo booth rental business is a service that provides portable photo booths for events like parties and weddings. It allows guests to capture fun, memorable moments often enhanced with features like 360 videos, GIFs, and instant social sharing.
Photo booth rentals bring fun and excitement to any event. They let guests create personal keepsakes with customizable backdrops, fun props, and cool features. Perfect for weddings, parties, or corporate events, they’re a great way to make lasting memories while keeping everyone entertained.
This business meets growing demand for interactive entertainment at celebrations.
Why a Photo Booth Rental Business is a Great Opportunity
Want to start a rental business that’s fun and profitable? Starting a photo booth rental business could be a great opportunity as it combines creativity, technology, and the growing demand for event entertainment. Here’s why it’s a smart choice for new entrepreneurs:
1. High Demand at Events
Photo booths are a hit at weddings, birthday parties, corporate events, and festivals. Guests love capturing silly, sweet, and memorable moments. And this makes party photo booth rentals a service that’s in demand year-round.
2. Unique and Engaging Technology
Modern setups like a 360 photo booth rental business take things to the next level with 360-degree videos, mirror booths, and GIF stations. These setups let guests use AR filters and boomerangs that instantly hit social media feeds.
3. Low Startup Costs and High Profitability
Starting a photo booth rental business usually costs between $3,000 and $10,000. This includes equipment, software, and basic marketing. So, compared to many other businesses, photo booth rentals are surprisingly affordable to start.
Basic setups cost a fraction of what you’d spend on other ventures. That means you can earn back your return on investment quickly. And with average event rentals bringing in hundreds of dollars, profitability comes fast.
4. Flexible and Scalable Business Model
You can start with a single booth and a simple package. As bookings increase, add more booths, attendants, or even premium services like green screens and branded props. This flexibility helps you adapt to market trends and increase your revenue over time.
5. Social Media Promotion Built-In
Every photo snapped at your booth is free advertising. Guests share their shots and clips online, tagging friends and spreading the word. This organic word-of-mouth marketing can help you grow without spending extra on ads.
Types of Photo Booths You Can Offer
Thinking about starting a photo booth rental business? The booth you choose can really make a difference. Different booths appeal to different audiences, suit various events, and bring their own unique experience. Here are some of the top picks:
Classic Enclosed Photo Booth
The nostalgic favorite. Guests step behind a curtain, strike a pose, and receive instant photo strips. The privacy makes people loosen up, which is why this style is loved at vintage-themed weddings, anniversaries, and intimate parties. It never loses its appeal, no matter the time.
Best For / Audience Fit:
- Vintage-themed weddings and anniversaries
- Intimate birthday parties
- School dances and reunions
- Couples or guests who prefer privacy while taking fun shots
Estimated Profit:
Classic enclosed photo booths usually rent for $450–$1,200 for a 2–4 hour event, depending on event size, location, and features like custom props, themed backdrops, and unlimited prints. They’re popular with people who love that old-school vibe, and they bring in steady, mid-tier profits throughout the year.
Open-Air Photo Booth
Sleek, simple, and fun. No walls mean more room to fit everyone in the shot, and those creative backdrops shine through. This setup is perfect for any event where guests want to showcase fun backdrops, from elegant floral walls to branded banners.
Best For / Audience Fit:
- Large groups and family gatherings
- Birthday parties and casual celebrations
- Events with custom/branded backdrops
- Clients wanting a social, interactive photo experience
Estimated Profit:
Open-air photo booths usually rent for $500–$1,000 per 3–5 hour event. They’re ideal for bigger groups and can have highly visible branded or themed backdrops, which makes them a hit for private parties or corporate events. These booths are highly flexible and can bring in steady cash, especially during busy seasons.
360 Photo Booth
The ultimate party highlight! A camera spins around guests, making dramatic videos from every angle. This 360 photo booth trend is popular, perfect for weddings, product launches, and big celebrations. It’s fun, flashy, and guaranteed to get everyone talking and posting online! Plus, it’s a total hit for premium events!
Best For / Audience Fit:
- High-end weddings and luxury private events
- Corporate parties, red carpets, and product launches
- Events aiming for viral or social media-worthy content
- Clients wanting a cinematic and immersive experience
Estimated Profit:
360 booths are a hit at events, pulling in $1,000–$2,500+ for just 3–4 hours of rental. They create dynamic slow-mo video clips that are perfect for sharing online. Upscale clients and big brands love them! These booths generate high margins and strong viral marketing value. Add optional extras like instant sharing stations, custom branding, or LED platforms, and they’re even more of a crowd-pleaser.
Mirror Photo Booth
A full-length mirror combined with touchscreen technology. Guests can pose, draw doodles, or sign their photos before printing or sharing. Its elegant, interactive design makes it a favorite at upscale events, galas, and stylish brand activations.
Best For / Audience Fit:
- Elegant weddings and black-tie galas
- Corporate activations and VIP events
- Tech-forward clients who enjoy signing or drawing on photos
- Events seeking both sophistication and interactivity
Estimated Profit:
Mirror booths usually rent for $800–$1,200 for a 2–4 hour event. They come with an elegant look and an interactive touchscreen, making them perfect for premium venues. You can also add add-ons like animated prompts, branded photo layouts, and red carpet setups to make more profits at high-end events.
GIF Photo Booth
Why settle for static photos? A GIF photo booth captures boomerangs and animations that guests post instantly. It’s playful and perfect for youth-focused events, birthdays, and brand activations, offering fun, shareable content.
Best For / Audience Fit:
- Teen parties, birthdays, and school events
- Marketing activations and influencer events
- Clients seeking fun, shareable digital content
- Events with a younger, social media–savvy audience
Estimated Profit:
GIF booths typically rent for $500–$1,000. They make looping animations, or boomerangs, that you can share instantly on social media. Since they don’t need printing, they’re cheaper to run and popular with younger crowds and brands who love to stand out. A great way to keep the bookings rolling in!
Slow-Motion Video Booth
Great for energetic crowds! This booth records high-frame-rate clips, slowing them down for hilarious or dramatic replays. Whether it’s dance moves or popping champagne, slow-mo clips always bring the fun to team events and celebrations.
Best For / Audience Fit:
- High-energy parties, weddings, and dance-heavy events
- Team-building functions and corporate celebrations
- Clients who want hilarious, dramatic, and memorable videos
- Events that aim to create buzzworthy content
Estimated Profit:
Slow-motion video booths typically rent for $900–$1,600 per 3–5 hour event! These setups require higher-end video equipment and lighting, but they’re worth it because they create memorable, highly shareable content. Plus, you can make extra money by offering upsells like video edits, overlays, or social sharing packages.
Green Screen Photo Booth
With chroma key tech, guests can snap pics in front of exotic beaches, movie scenes, or custom backdrops. It’s versatile and perfect for marketing campaigns, themed parties, and corporate events! Plus, it gives you tons of creative options to keep guests entertained and make every event truly memorable.
Best For / Audience Fit:
- Marketing campaigns, expos, and trade shows
- Themed parties and brand activations
- Clients seeking creative and customizable backdrops
- Events that require a tech-driven, versatile solution
Estimated Profit:
Green screen booths rent for $800–$1,500 per event (3–5 hours). Clients love the flexibility to swap out themed or branded digital backgrounds. This makes green screen booths perfect for corporate, entertainment, and promotional events. With the right setup and graphics, it offers high customization and can bring in more revenue, especially with options like bulk photo printing or social media sharing.
Roaming Photo Booth
No lines, no waiting, this booth goes straight to the guests! This portable setup moves with the action, capturing candid moments wherever guests are. It’s a hit at festivals, cocktail parties, and outdoor events. Why? It adds energy and spontaneity to any occasion.
Best For / Audience Fit:
- Festivals, concerts, and outdoor events
- Cocktail hours and social mixers
- Events with large or spread-out venues
- Clients who want candid, real-time interactions
Estimated Profit:
Roaming photo booths (also called mobile or handheld booths) typically rent for $500–$1,000 per event (2–4 hours). These booths offer on-the-go photography without a fixed setup and snap fun pictures of guests while they’re hanging out and having a good time. They’re popular for adding a modern, energetic vibe to events. Plus, you can level up with upsells like instant text/email delivery and branded overlays.
Photo Booth Types at a Glance: Uses, Descriptions & Earning Potential
Type | Description | Best For | Estimated Profit Per Day |
Classic Enclosed Photo Booth | Traditional, curtain-drawn booth providing privacy and classic photo strips. | Weddings, formal events | $450 – $1,200 |
Open-Air Photo Booth | Freestanding and flexible; fits larger groups and allows custom backdrops. | Parties, small venues | $500 – $1,000 |
360 Photo Booth | Spins around guests, capturing dynamic photos and videos from every angle. | Luxury events, viral content, perfect for a 360 photo booth party rental | $1,000 – $2,500+ |
Mirror Photo Booth | Interactive, full-length mirror with touchscreen for posing and decorating photos. | Corporate, upscale events | $800 – $1,200 |
GIF Photo Booth | Creates looping animations, boomerangs, and social-media-ready content. | Youth-focused parties, brand events with unique photo booth rentals | $500 – $1,000 |
Slow-Motion Video Booth | Captures slow-motion video clips for fun and dramatic effects. | High-energy parties, team building | $900 – $1,600 |
Green Screen Booth | Uses chroma key to place guests in any digital background | Themed parties, corporate & promotional events, expos & trade shows | $800 – $1,500 |
Roaming Booth | A mobile, handheld booth carried by an attendant to capture candid moments | Festivals & concerts, cocktail hours, outdoor & large venues | $500 – $1,000 |
Disclaimer: Estimated profit figures are for reference only and can vary based on factors such as location, competition, event type, rental duration, included features, and seasonal demand. Be sure to conduct local market research and consider costs like equipment, travel, and staff before setting your prices.
How to Start a Photo Booth Rental Business: Step-by-Step
Starting a photo booth rental business isn’t just about buying a booth; it’s about building a cool brand, making memorable experiences, and managing logistics. Here’s a simple 6-step guide to launch your rental business:
Conduct Market Research and Choose Your Niche
Starting a photo booth business? The first step is understanding the local event scene.
People love weddings, birthday parties, and corporate events, but the type of event that’s most popular depends on where you live. Focus on what’s big in your area, so you can offer services people actually want to book.
Next, do a bit of business analysis to see who’s already in the game. If there are a bunch of businesses renting photo booths, you will need to stand out with something unique.
Try something cool, like a 360 photo booth, mirror booth, or themed booth. Find what’s missing in your area and go for it; no one wants to be just another face in the crowd.
Also, keep an eye on the event season. Spring and summer usually bring wedding booms, and the holidays are huge for corporate bookings.
Knowing these event trends helps you plan deals and get clients locked in before the busy months arrive.
Once you know both demand and your competitors, you can figure out your photo booth niche. Are you the go-to for high-tech setups at corporate parties? Or do you offer fun, budget-friendly options for birthdays?
Whatever it is, stick to it; it’ll make your marketing easier and help you attract the right customers.
Create a Strong Business Plan
A clear business plan is key if you want your photo booth rental business to succeed. It outlines your goals, target audience, pricing for your equipment, and projected revenue.
Without it, you’re just guessing, which can lead to losing money and confusion as your business grows.
Your plan should break down startup expenses like booths, props, software, and transportation. And don’t forget about recurring costs like paying staff, equipment maintenance, and running marketing campaigns.
This is where financial management strategies come in. By comparing what you spend to what you could earn, you can figure out your profits and catch any money problems before they get too big.
Knowing your target market is a big deal, too. If you’re focusing on wedding rentals, you’ll need elegant setups and premium pricing. But if you’re going for youth-oriented service, you might do better with fun, social media-friendly GIF booths. Having a clear focus makes sure your marketing isn’t all over the place.
A good business plan also helps when you’re ready to grow. Want to add more booths or offer new services? The plan makes sure your expansion fits your brand identity and budget.
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Register Your Business and Handle Legal Requirements
Before launching, you’ve got to make your business official. Registering your company gives you credibility and allows you to operate legally.
Depending on your location, you might need to pick a business structure like a sole proprietorship, LLC, or corporation.
Licenses and permits matter too. Some cities need you to have vendor permits for events, and others might ask for insurance for event rentals to cover accidents or equipment damage. Researching local rules ahead of time helps you stay on track and avoid any fines.
Speaking of insurance, it’s a big deal in the event rental industry. General liability insurance can save you if someone trips over a cable or if your gear gets damaged during transport. Picking the right insurance for your rental business keeps your finances safe and shows clients you’re the real deal.
And don’t forget about taxes. Registering for the right sales tax in every state is necessary so you stay compliant and avoid penalties during audits or busy seasons.
Another smart move is using rental contracts. A clear photo booth rental agreement explains payment terms, responsibilities, and cancellation rules. This prevents disputes and gives both you and your clients confidence that expectations are set in writing.
Build a Strong Brand and Online Presence
Your brand identity is more than just a name and logo. It’s the vibe people get when they think of your service.
Want to book birthday parties? Go for a fun, approachable style. Targeting weddings and corporate clients? Keep it classy and professional. Pick a brand personality that aligns with your audience!
Consistency is key. Keep your look and feel the same everywhere, props, backdrops, and even your website design. Everything should reflect the same voice. A consistent brand presence makes you stand out and helps people remember you in a crowded market.
Equally important is your website. A professional photo booth website is your storefront. Show off your booth options, pricing, packages, high-quality event images, and customer testimonials. Most importantly, make the booking experience as smooth and simple as possible.
Your customers should be able to check availability, choose a package, and complete their booking in just a few clicks.
Social media marketing is a powerful extension of your brand. Platforms like Instagram and TikTok could be perfect for sharing cool photo booth content.
Post event highlights, behind-the-scenes moments, and fun guest reactions to grab attention and connect with future clients.
Speaking of social media advertising, did you know –
By 2029, an estimated 83% of all social media ad spending will come from mobile devices.
That means your website and ads must be mobile-optimized, fast, user-friendly, and easy to book from a phone. If your online presence isn’t built for mobile, you risk missing out on most of your potential customers.
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Market Your Photo Booth Rental Business
No matter how amazing your booths are, no one’s booking them if they don’t know you exist. That’s why photo booth marketing is so important. You need to show up online and make connections in the event industry to keep those bookings rolling in.
When people search for “photo booth rental near me” or “360 photo booth rental,” you want your website to pop up first, right?
So, start with SEO for your rental business. Use local keywords, get good Google reviews, and post optimized content to make sure your site has a professional web design that’s fast, mobile-friendly, and built to convert. Simple stuff, but it works.
Next, connect with wedding planners, event coordinators, and corporate organizers. These professionals always need reliable vendors, and if you offer referral discounts or bundle deals, it can turn them into repeat customers.
And don’t forget about offline visibility. Get some eye-catching business cards, branded booths, and show up at bridal shows or trade events. Pair that with some solid digital ads, and you’ll be visible wherever clients search for event solutions.
Deliver Excellent Service and Scale Smartly
Customer experience is everything. Guests may forget the food, but they’ll remember laughing with friends in your booth.
A professional setup, easy operation, and a friendly booth attendant make the event run smoothly and fun. That’s what creates memories people can’t stop sharing.
You’ve heard it before! Happy clients become your best marketing tool. Positive reviews, social media tags, and word-of-mouth referrals can bring in more bookings than any paid ads.
Understand how your service performs through client feedback, referral sources, and marketing data so that you can improve. Then, create a great experience, and people will not only keep coming back but also share it with their friends.
Once your bookings start piling up, it’s time to grow. Try adding new photo booth types, hiring staff, or offering branded backdrops to increase revenue while keeping your personal touch.
Upselling helps you grow. Offer extras like custom prints, themed props, extra time, or social media add-ons during booking. These upgrades not only boost your income per event but also enhance the overall customer experience.
Expand smartly and you’ll keep winning.
Trends like slow-motion booths, GIF booths, or immersive 360 experiences may dominate now, but there’s always new tech coming out.
Therefore, stay flexible, and your photo booth rental business will keep shining no matter what’s trending
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How Much Does It Cost to Rent a Photo Booth for a Party?
Renting a photo booth usually costs between $400 and $1,000 per event, depending on the booth type, rental duration, location, and any extra features.
Basic packages generally include a few hours of service, fun props, unlimited photo prints, and either a DSLR or iPad camera. Perfect for simple, fun photo experiences.
Extra features like custom backdrops, branded prints, or social media sharing can cost an additional $50 to $250 or more.
Rental prices also depend on the event size and location, with travel and setup fees typically ranging from $50 to $200.
For something premium, like a 360-degree photo booth that makes dynamic videos from all angles, prices may start around $1000 and can hit $2,500 or more. These booths take more time to set up but offer a unique and immersive experience that regular photo booths can’t provide.
Extending rental time can cost $100 to $200 per hour. Customized prints and corporate branding are available for an additional $150 to $400. These are great options for special events.
Photo booth rentals are flexible and work for different budgets and events.
Photo Booth Rental Costs at a Glance
Item | Estimated Cost | Notes |
Basic Booth Rental | $400 – $1000 | Typically 2-4 hours, props, unlimited prints |
360 Photo Booth Rental | $1000 – $2500+ | Immersive 360-degree videos, higher tech/setup |
Additional Hours | $100 – $200 per hour | Extends rental time beyond the base package |
Props & Backdrops | $50 – $250 | Custom or themed options to enhance guest experience |
Social Media Sharing | $50 – $250+ | Digital sharing for instant posting |
Travel & Setup Fees | $50 – $200 | Depending on location and distance |
Custom Branded Prints | $150 – $400 | Personalized layouts for corporate or special events |
Disclaimer: The prices listed above are general estimates based on current industry averages. Actual costs may vary depending on your location, event type, rental company, and specific service requirements. Always check authentic sources for the most accurate and up-to-date pricing.
How Much Can You Make with a Photo Booth Business?
The photo booth business offers strong profit potential with plenty of room to grow. Businesses in this space can earn 50% to 70% gross profit, with 30% to 45% net profit if expenses are well-managed and sales volumes increase.
When starting, you might only book a few events per month, generating $1,000 to $6,000 in monthly revenue. But as your bookings grow and your reputation builds, those numbers can increase significantly.
Event pricing typically ranges from $300 to $1,500 per booking, especially for weddings and corporate parties. By carefully managing costs (like equipment, marketing, and transportation), you can start turning a healthy profit quickly.
Many operators see a return on investment within 6 to 12 months, and some even faster if they secure high-demand events. Just be sure to avoid common mistakes that could hurt your rental business profits could slow growth, or cut into earnings.
You can boost your earnings by charging for extra event hours, offering custom branding, or renting premium booth types like 360° video booths. Partnering with event planners and using online marketing are also great ways to increase bookings.
In short, this industry offers flexibility; you can run it as a side hustle or full-time business. Just like other rental business ideas, you can turn this business idea into a profitable venture through delivering great customer experiences, maintaining equipment quality, and effective marketing.
Should You Offer 360 Photo Booth Rentals?
Renting out 360 photo booths can be a smart and profitable move, especially if you’re aiming to attract premium clients and deliver standout event experiences.
360 booths are a top trend in weddings, corporate functions, and upscale parties. They create dynamic, slow-motion, 360-degree videos that guests love to share on social media. It’s like free advertising for your events!
Yes, these booths aren’t just fun; they help your brand go viral and offer serious value to your clients.
Plus, one of the biggest advantages of offering 360 booths is the ability to charge higher rates. Since they offer unique features compared to regular photo booths, you can rent them out for $1,000 to $2500+ per event.
However, they do cost more upfront. Basic 360 setups usually cost $1,750 to $3,500, and if you want more advanced or fully branded rigs, it’ll cost even more.
These booths are heavier and more complex to set up and usually require a dedicated operator.
So yes, you’ll spend more to get started, and operational costs may be higher, but the potential return is strong if you’re targeting high-end events and promoting your service well.
Disclaimer: The information above reflects industry averages and trends. Costs, pricing, and demand may vary depending on your location, service quality, and market strategy. Always research your target audience and calculate your own financial projections before investing.
When to Add a 360 Photo Booth to Your Services?
Add a 360 photo booth when your business has steady bookings and you’re ready to expand. If you’ve built trust with traditional booths and want to attract premium clients, 360 booths can set you apart.
They’re a great fit for weddings, corporate events, and upscale parties, places where guests want fun, unique, and shareable experiences. Plus, you can charge higher rental rates at these types of events.
360 booths are excellent for creating viral content and boosting brand exposure for both you and your clients.
Before adding one, make sure you’re prepared for the higher investment, technical setup, and extra logistics. Make sure you’re ready to handle it all without letting your service slip.
Renting vs. Owning Photo Booths
When starting a photo booth rental business, one of the biggest decisions you’ll face is whether to rent photo booths or own them outright. Both options have clear benefits and drawbacks depending on your budget, long-term goals, and how often you plan to book events.
When launching a photo booth rental business, one of your first big decisions is choosing whether to rent your booths or purchase them outright. Each option has pros and cons, depending on your budget, goals, and how often you plan to book events.
If you’re just testing the waters, renting photo booths is a great way to start. It’s cheaper upfront, just a few hundred bucks per event, and you can easily use them for weddings, parties, or corporate events without worrying about maintenance or repairs.
The pay-as-you-go model also keeps cash flow flexible. So, it’s perfect for seasonal use or side hustles.
On the flip side, owning photo booths increases long-term profitability. While the initial cost can range from $1,200 to $10,000 per unit, it pays off after 18–25 bookings.
You gain full control over customization, branded backdrops, software integrations, and creating a personalized experience for clients.
Plus, you can rent out your booths to other event planners, adding extra income.
Of course, ownership comes with responsibility. You’ll handle maintenance, storage, and upgrades. It’s more work, but the investment pays off with higher margins, repeat customers, and a stronger brand identity.
Many entrepreneurs find success with a hybrid model. By owning a core set of booths and renting extra units during peak seasons, you balance flexibility with profitability. This approach ensures you’re prepared for everything from intimate weddings to large-scale festivals without overextending your budget.
Can’t decide? You can go for a hybrid approach. That means owning a few booths for your regular gigs and renting extras during busy seasons. This way, you’ll be ready for anything, from small weddings to big festivals, without overspending.
Pro-Tip: Platforms like RentMy simplify managing inventory and bookings, whether you choose one model or the other.
Renting vs. Owning Photo Booth: At a Glance
Aspect | Renting Photo Booths | Owning Photo Booths |
Upfront Cost | Low initial investment | High initial investment ($2,500–$10,000 per booth) |
Flexibility | Try different booth types, easy to switch | Full control over equipment and customization |
Recurring Expenses | Ongoing rental fees reduce profits | No rental fees, lower long-term costs |
Equipment Control | Limited customization, availability depends on the rental company | Complete control over branding and upgrades |
Maintenance | A rental company usually handles maintenance | The owner is responsible for maintenance and upgrades |
Profit Margins | Lower due to rental fees | Higher once the equipment is paid off |
Suitability | Best for startups testing the business | Better for scaling and long-term growth |
Management Support | Simplifies entry with little risk | More responsibility but greater returns |
Conclusion
Well, that’s a wrap! We’ve just broken down how to start a photo booth rental business step by step. From setting up your booth to growing your business, we’ve covered the essentials. Hope this helps.
Photo booths are more popular than ever! Weddings, parties, and events want something fun and memorable. Get the attention with creativity, strong branding, and reliable service to keep guests coming back.
What’s holding you back? No matter if you rent or own booths, success comes from connecting with clients. So, take the first step, seize opportunities, and create lasting memories.
FAQs
A photo booth business can be profitable. Many owners earn $50,000 or more a year, and some businesses bring in up to $325K a month if things are run really well. However, profits may vary depending on location, marketing, and management.
Yes, you usually need a business license to legally rent out photo booths. Depending on your location, you might also need a sales tax permit or special event permits. Plus, venues often need liability insurance to cover accidental damage.
Start with market research and a business plan. Legally register your business, get necessary licenses, and invest in quality equipment. Create a website and set up a system so people can book easily. Focus on customer service and promote through event planners and online platforms.
Renting photo booths can totally be worth it! It’s a fun business with low startup costs and strong profit margins. With demand for events like weddings and parties rising, many owners see a return on investment within 6–12 months or less.
